Customer feedback is something very important in building a brand in the voice of its customers. This would serve like a roadmap for improvement in products, services, and even marketing strategies. The collection of feedback itself is not as important as the usage one will make to shape his brand and drive growth. Customer feedback […]
Audience Engagement
Video Content Tips: How to Engage Your Audience Visually
When it comes to digitally commanding attention, nothing seems to cut through as much as video does. Open up Instagram, TikTok, or even LinkedIn, and the video content seems to leap off the screen-and for good reason. It’s more engaging, much easier on the eyes, and really lets you connect with your audience on a […]
User-Generated Content: Harnessing the Power of Your Audience
If you have ever scrolled through social media and people rave about products, you have witnessed the magic of user-generated content. User-generated content refers to the photos, videos, reviews, and testimonials that your audience makes that talk directly about your brand in their words. The best part is that this has proven to be incredibly […]
Instagram Stories Tips: Master Engagement Like a Pro
It goes without saying that Instagram Stories have rapidly taken center stage as an engagement powerhouse-fun, dynamic ways for users to connect with their audiences. And with millions scrolling through their Stories every day, no brand or creator doesn’t do all it takes to extend reach on the platform. But how will you shine in […]
Consistency in Social Media Marketing
Let’s be honest—running a small business can feel like an endless juggling act. Between managing operations, customer service, and staying on top of product development, it can seem like there’s just no time for social media. But here’s the reality: consistency in social media marketing isn’t just another task on your to-do list—it’s a powerful […]
Social Media Metrics That Matter: Measuring Your Success
It’s just not good enough to throw some content out into the world, cross your fingers, and hope for the best when it comes to social media. In order to really understand what’s working-what’s not-you need to track the right social media metrics. But let’s get real here: There are an unlimited number of data […]